FROM A DREAM TO REALITY: THE STORY BEHIND BENCHMARK FITNESS
Alli Arruda Alli Arruda

FROM A DREAM TO REALITY: THE STORY BEHIND BENCHMARK FITNESS

Turning a dream into reality takes hard work, resilience, and a clear vision. My husband, Matt Arruda, and I share the journey of how we turned our dream of owning a gym into the thriving Benchmark Fitness community. From the challenges of purchasing the gym just before the pandemic hit to navigating lockdowns, we discuss how our passion for creating a space where people feel seen and supported kept us moving forward. We also explore how rebranding the gym and incorporating wellness services like red light therapy, cold plunges, and member socials helped us create a holistic wellness club. If you've ever had a dream that felt out of reach, we hope our story inspires you to keep pushing forward!

Read More
BUSINESS NETWORKING FRIENDSHIPS + RELATIONSHIPS WITH TORI KRUSE AND KRISTINA BARTOLD
Alli Arruda Alli Arruda

BUSINESS NETWORKING FRIENDSHIPS + RELATIONSHIPS WITH TORI KRUSE AND KRISTINA BARTOLD

In today’s fast-paced business world, success is not just about what you know—it’s also about who you know. Relationships and networking play a crucial role in expanding opportunities, fostering personal growth, and creating a community of support. In a recent podcast episode, we had the pleasure of sitting down with two incredible women, Kristina Bartold and Tori Kruse, to discuss how business networking and friendships can help entrepreneurs thrive. Here are some of the key takeaways from our inspiring conversation.

Read More
SET YOURSELF UP FOR SUCCESS AND MAKE 2025 YOUR MOST ABUNDANT AND EXPANSIVE YEAR YET!!
Alli Arruda Alli Arruda

SET YOURSELF UP FOR SUCCESS AND MAKE 2025 YOUR MOST ABUNDANT AND EXPANSIVE YEAR YET!!

I don’t know about you, but I have a really GOOD FEELING about 2025! Just the sound of ‘twenty twenty-five’ sounds strong and powerful, ya know?
Matt and I have been hustling hard in 2023 and 2024 with big goals and big dreams, and taking the necessary action to support those big goals and dreams (that part is crucial!)
As we welcome this beautiful new year I’m excited to bring you more content that helps YOU expand to your next level and welcome all the abundance that you deserve.

Read More
MY 2021 BOOKS IN REVIEW
Alli Arruda Alli Arruda

MY 2021 BOOKS IN REVIEW

I get so much joy when I recommend good books to good people, so I’d love to know if you try any of these and enjoy them!

Read More