Business Networking Friendships & Relationships with Tori Kruse & Kristina Bartold
Okay, real talk—networking sometimes gets a bad rap. It can feel kinda awkward, super transactional, or like you’re just collecting LinkedIn connections for no real reason. But when done right? It’s absolute MAGIC. And who better to chat about this with than two total rockstars, Kristina Bartold and Tori Kruse?! These ladies know how to turn networking into meaningful, real-deal relationships that actually matter.
MEET YOUR NEW BIZ BESTIES
Picture this: a room full of ambitious entrepreneurs, all buzzing with energy and ideas. Tori and Kristina were both there, showing up, making connections, and BOOM—friendship (and future collaborations) were born.
Tori Kruse is an entrepreneur, author, and speaker who helps business leaders and speakers elevate their style with confidence through her fashion media brand. She also hosts The Tori Kruse Show, where she spills wisdom on business, personal growth, and—of course—owning your confidence.
Kristina Bartold is the co-founder of The Social Snippet and High Vibe Women, and she’s ALL about community building. She’s a social media expert who helps businesses grow by making genuine connections online and IRL.
WHY NETWORKING IS YOUR SECRET SUPERPOWER
You NEVER know how a single connection can change your life. That person you chat with at an event? Could become your next client, business partner, or best friend. Kristina and Tori both swear by the idea that when you build genuine relationships, the opportunities naturally follow.
One of the biggest takeaways? Always be kind and lead with value. Networking isn’t about selling—it’s about showing up as your best self and finding ways to help others. The more you give, the more comes back to you in ways you’d never expect.
DEVELOPING THE CONFIDENCE TO NETWORK
Putting yourself out there can be nerve-wracking, but Tori and Kristina have some foolproof tips to help you walk into any room with confidence:
Lead with value – Instead of thinking about what you can get from someone, focus on how you can help them. Whether it’s offering a connection, providing insights, or simply being a great listener, leading with value makes networking feel more natural and less transactional.
Make the first move – Make the first move. Don’t just wait for people to come to you. Send the DM, introduce yourself, invite someone for coffee!
Respect people’s time – Avoid the common mistake of saying, “I’d love to pick your brain” (cringe). Instead, come prepared with specific questions and show that you value their expertise.
DITCH THE SALES PITCHES
Nobody likes being sold to. Tori and Kristina are all about playing the long game—meaning, focus on people first, business second. Get to know them, build trust, and let opportunities naturally unfold.
Another major key? Clear communication in partnerships. If you’re collaborating with someone, make sure you’re on the same page about expectations and responsibilities from the start. Check-ins are your best friend!
NURTURE YOUR NETWORK LIKE A PRO
So, you’ve built some amazing connections… now what? Here’s how to keep those relationships strong:
Give referrals generously – When you know someone who would be a great fit for a business opportunity, make the introduction. This builds trust and strengthens your network.
Express gratitude – A simple thank-you goes a long way. Whether it’s a handwritten note, a thoughtful message, or a public shoutout, showing appreciation helps solidify relationships.
Do the unexpected – Small, thoughtful gestures can make a big impact. Remembering someone’s name, checking in on their progress, or offering support when they least expect it makes people feel valued and seen.
BUILDING CONFIDENCE IN YOUR BUSINESS VISION
Feeling a little stuck in your business? Here are Tori and Kristina’s strategies to regain inspiration and clarity:
Get outside your routine – Sometimes, all it takes is a change in scenery to spark new ideas and motivation.
Take action – If you’re feeling stuck, send a message, make a call, or reach out to someone who inspires you.
Be genuine – Success in business is built on real relationships. Show up for people, ask how you can support them, and lead with kindness.
At the end of the day, business is about PEOPLE. When you focus on building real relationships, supporting others, and showing up with an open heart, success naturally follows.