FROM A DREAM TO REALITY: THE STORY BEHIND BENCHMARK FITNESS
Alli Arruda Alli Arruda

FROM A DREAM TO REALITY: THE STORY BEHIND BENCHMARK FITNESS

Turning a dream into reality takes hard work, resilience, and a clear vision. My husband, Matt Arruda, and I share the journey of how we turned our dream of owning a gym into the thriving Benchmark Fitness community. From the challenges of purchasing the gym just before the pandemic hit to navigating lockdowns, we discuss how our passion for creating a space where people feel seen and supported kept us moving forward. We also explore how rebranding the gym and incorporating wellness services like red light therapy, cold plunges, and member socials helped us create a holistic wellness club. If you've ever had a dream that felt out of reach, we hope our story inspires you to keep pushing forward!

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BUSINESS NETWORKING FRIENDSHIPS + RELATIONSHIPS WITH TORI KRUSE AND KRISTINA BARTOLD
Alli Arruda Alli Arruda

BUSINESS NETWORKING FRIENDSHIPS + RELATIONSHIPS WITH TORI KRUSE AND KRISTINA BARTOLD

In today’s fast-paced business world, success is not just about what you know—it’s also about who you know. Relationships and networking play a crucial role in expanding opportunities, fostering personal growth, and creating a community of support. In a recent podcast episode, we had the pleasure of sitting down with two incredible women, Kristina Bartold and Tori Kruse, to discuss how business networking and friendships can help entrepreneurs thrive. Here are some of the key takeaways from our inspiring conversation.

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SET YOURSELF UP FOR SUCCESS AND MAKE 2025 YOUR MOST ABUNDANT AND EXPANSIVE YEAR YET!!
Alli Arruda Alli Arruda

SET YOURSELF UP FOR SUCCESS AND MAKE 2025 YOUR MOST ABUNDANT AND EXPANSIVE YEAR YET!!

I don’t know about you, but I have a really GOOD FEELING about 2025! Just the sound of ‘twenty twenty-five’ sounds strong and powerful, ya know?
Matt and I have been hustling hard in 2023 and 2024 with big goals and big dreams, and taking the necessary action to support those big goals and dreams (that part is crucial!)
As we welcome this beautiful new year I’m excited to bring you more content that helps YOU expand to your next level and welcome all the abundance that you deserve.

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MY 2024 READING LIST
Alli Arruda Alli Arruda

MY 2024 READING LIST

As we embark on a new year, I'm excited to share my curated reading list for 2024. On January 1st Matt and I always set out our intentions for the year- one of which is how many books we’d like to read.
My goal was 20 and I’m so proud to say that I smashed my goal!!

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MY 2023 READING LIST
Alli Arruda Alli Arruda

MY 2023 READING LIST

Well, its December 2024 as I write this blog… so I thought it was about time to share my 2023 reading list with you 😂
There’s something really satisfying to me about logging all of the books I read in a year- perhaps its the blend of the intention I set at the beginning of each year (how many books I want to read) as well as the art of journaling and recording the books I read.
I really LOVED all of these books and I LOVE sharing good book recommendations with good people, so let’s get to it!

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A BIRTHDAY LETTER TO MYSELF
Alli Arruda Alli Arruda

A BIRTHDAY LETTER TO MYSELF

What a year. Like a total dumpster fire of a year (for the most part). Sadly the painful parts of the year outweigh the shiny parts of the year. Normally you can rise up and not only see the big picture but also appreciate the highs and lows that are always full of lessons. This year was different.

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My 2020 Reading List
Alli Arruda Alli Arruda

My 2020 Reading List

For the last few years I’ve kept lists of all the books I read in the year - part to keep track of so many goodies but also to inspire myself to read more year-after-year.

I love setting little goals for myself - and the number of books I read each year is a goal I take very seriously!

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